Loong Foong Restaurant Branding

Reviving the legend. Bringing the narrative to life.

Loong Foong - The Harmony of Yin Yang

Rebranding: Brand strategy, brand identity creation, restaurant collateral design

We are honored to have been part of the rebranding project for Loong Foong Chinese Restaurant, a legendary establishment with a 20-year history in Bangkok. Our mission was to revive this iconic brand, bringing the legendary story of the dragon and phoenix back to life. We express our heartfelt appreciation to Swissotel Ratchada for their unwavering trust and support. Together, we have revitalized the essence of Loong Foong, reigniting its place in the hearts of Bangkokians.